Pure White Beauty Gel by Senka Shiseido is a true all-in-one cream. It takes care of five routines in the Japanese skincare routine. The gel cream will handle the parts of lotion, serum, face mask, emulsion and cream. Therefore, you can use it right after cleansing. Junpaku Senka Pure White Beauty Gel contains Shiseido’s own developed m-tranexamic acid to block the production of melanin and prevent pigment spots caused by UV rays. The whole Senka White Beauty line have natural ingredients such as rice honey, rice bran and silk to rejuvenate the skin and stimulate the process of cell repair. Can be used as a day and night cream.