J-Beauty also known as Japanese beauty is a term for everything that is related to the Japanese beauty industry and beauty culture. Things like Japanese beauty products, skincare routines/rituals, beauty brands and beauty ideals.
Japanese beauty is all about minimalism, having your best skin at any age and long-lasting results. That is what makes J-Beauty so extraordinary!
Japan has always had strong beauty traditions and Japanese beauty doesn’t follow trends.
The J-Beauty industry is one of the oldest in the world. During the Nara Period (710–784), women painted their face with a white powder called oshiroi (白粉) and in the Heian Period (794–1185), a white facial color continued to stand as a symbol of beauty. In Come Edo Period (1603-1868), oshiroi became more popular. In this era, Japanese women paid more attention on how to create a more natural complexion of oshiroi.
The heavy powdered white face became less popular when Japan entered modern times in Meiji period (1868-1912). You can still see traditional white make-up on stage, like kabuki performances and the world of geisha.
Beauty is simplicity. That’s the mantra of Japanese skincare.
J-Beauty is able to rely on just a few, hardworking products to produce healthier skin. Even if you’re short on time, a few simple J-Beauty products will go a long way in priming skin to look perfect.
Hyaluronic acid is a hydrating ingredient that you’ll definitely find in the top J-Beauty products. Fermented rice water (sake) is a powerful skincare ingredient that’s been used by geisha for centuries.
A Japanese skincare routine focuses on the two most important steps for healthier skin: hydrating and moisturizing.
J-beauty routine can have up to eight steps, including three or four steps dedicated to softening the skin, but also has a primary focus on cleansing and hydrating using gentle, natural ingredients. A standard morning routine consists of: face wash, lotion, serum, emulsion and/or moisturizer, sunscreen. An evening routine includes: make-up remover, face wash, lotion, serum, emulsion, moisturizer.
We hope that you’ve learned a bit about J-Beauty. We will explain in more detail about the J-Beauty routine in the next post. And of course we will also talk about the popular Mochi-Skin/Mochi-Hada.